Eureka Forbes Limited
Overview
Eureka Forbes Limited is India’s most trusted consumer health and home solutions company, renowned for its flagship Aquaguard water purifiers and Aeroguard air purification systems. A joint venture between the Shapoorji Pallonji Group and Forbes & Company, the company combines advanced filtration technology, IoT-enabled smart features, and nationwide service networks to deliver clean water and air to over 30 million Indian households.
Key Product Segments
- Water Purifiers:
- RO + UV + MTDS technology
- Copper+ models, alkaline purifiers, and smart IoT-enabled units
- Commercial & industrial water solutions
- Air Purifiers:
- HEPA + activated carbon + UV-C filtration
- Models for homes, offices, and healthcare settings
- Home Security & Wellness:
- Aquaguard Smart Guard (leak detection), Aeroguard mosquito repellents, and wellness devices
Brand Strengths
- #1 Water Purifier Brand in India (by market share, 2025–26)
- Pan-India Service Network: 1,200+ service centers, 10,000+ trained technicians
- Innovation: First-mover in copper-infused purification, smart water monitoring, and subscription-based filter replacement
- Sustainability: Eco-friendly cartridges, water-saving tech, and plastic recycling initiatives
Presence
- Available across modern trade, e-commerce (Amazon, Flipkart, Nykaa), and exclusive Eureka Forbes stores
- Strong B2B presence in hospitals, schools, corporates, and hospitality sectors